Our Story.
Ari operated a storefront on Amazon...
Having over 100,000 listings, it was impossible for him to manually adjust the price of each listing in response to constantly shifting competitive landscapes. He had to use algorithms.
He tried several repricers, but he wasn't impressed by any one of them. The repricers sometimes engaged in price wars, where winning the race to the bottom only yielded minimal profits. The repricer would set the price too high at other times. In such cases, the listing would languish and incur storage costs.
Ari sought to remedy this problem by creating rules to guide the repricers. But the rules didn't handle every situation well, so he piled on more rules to address those. Soon, his rules became the de facto repricing algorithm. But sadly, no amount of rules seemed to be able to produce good prices. Worse, his rules became like a Jenga block - changing one rule could collapse the whole system.
Ari thought there must be a better way, and sought Jin out to help. Jin spent 2 years crafting a machine learning algorithm that could price items like human beings would. Ari and Jin tested the algorithm and saw that it produced much higher profits for each item. Excited, they set out to build a business around offering the algorithm to other Amazon merchants.
